Measure the strength of your authority.
Financial capital appears on a balance sheet. Authority Capital™ doesn’t — but it influences growth, referrals, recruiting, pricing power, customer trust, and AI discoverability every day. Discover where your organization stands and receive a strategic roadmap for improvement.
What it evaluates
Nine dimensions, one Index.
The assessment evaluates performance across nine strategic dimensions. Each contributes to an overall Authority Capital Index score.
- 01Trust
- 02Expertise
- 03Proof
- 04Visibility
- 05AI Visibility
- 06Brand Consistency
- 07Digital Experience
- 08Thought Leadership
- 09Market Reputation
The Authority Capital Index
Direction matters more than the number.
A score is a starting position, not a verdict. The Index is built to be re-measured, so the useful number is the one that moves.
- Below 40Significant Opportunity
- 40–59Developing
- 60–74Emerging Authority
- 75–89Strong Position
- 90–100Industry Leader
How it works
Five steps from baseline to roadmap.
- 01
Complete the assessment
A structured executive questionnaire about how your organization currently earns trust.
- 02
We analyze
Responses are reviewed alongside digital, competitive, and AI visibility indicators.
- 03
Executive report
You receive an Executive Authority Capital™ Report with your Index score and findings.
- 04
Strategy session
A working conversation about what the findings mean for your commercial goals.
- 05
Prioritized roadmap
A sequenced plan for strengthening Authority Capital™, ordered by what compounds fastest.
What you receive
An executive deliverable, not a score in an email.
- Authority Capital™ Score
- Authority Capital Index dashboard
- Strengths & opportunities
- Competitive observations
- AI Visibility findings
- Recommended priorities
- 90-day roadmap
- Executive presentation-ready summary
Questions
Before you start.
How long does the assessment take?
The questionnaire takes about twenty minutes. The analysis behind it takes us considerably longer — most of the work happens after you submit.
Who should complete it?
Whoever owns the commercial outcome. A CEO, founder, or marketing leader. It asks about positioning and evidence, not about channel tactics.
How is the score calculated?
Each of the nine dimensions is scored and weighted into a composite Authority Capital Index. Your responses are combined with observable signals — digital presence, competitive position, and how AI systems currently read your organization.
Is the report customized?
Entirely. The findings, competitive observations, and 90-day roadmap are specific to your organization and market.
How often should we reassess?
Quarterly. Authority moves slowly enough that monthly measurement is noise, and fast enough that annual measurement misses the trend.
How does this differ from an SEO audit?
An SEO audit examines a website. This examines whether your organization has accumulated the trust, expertise, and proof that make it worth surfacing — of which the website is one expression.
Begin
Start your Authority Capital™ Assessment.
Tell us about your organization and we’ll open an assessment for you. Every one begins with a conversation — we want to understand the business before we measure it.