Simple
Reviving a brand for the people who never left it.
We grew up skateboarding in our Simples, and watched the brand go from a little-known SoCal sneaker company to one of the largest skate brands of the decade. On board for creative and email marketing, we helped revive a classic brand and lean on nostalgic Gen X for shares and sales.
Founded in Southern California in 1991, Simple designs functional, relevant products that bridge the technical and the traditional.
Shaped by surfing, skateboarding, art, modern architecture, old bicycles and classic VW buses. We gave Simple a clean, modern, product-focused look without overselling the lifestyle. The loyalists were already there and ready — so we did not try to reinvent what Simple meant to them.
A brand for brand loyalists
Capturing the character of a nostalgic brand in today’s hyperactive world is a challenge we welcome.
Selected creative
Services
- Strategic guidance
- Strategic creative
- Photo and video
- Product photography
- Web development
- Email strategy, creative and management
- Social media strategy
- Social media management
Results
- Grew nostalgia-based sales funnel
- Increased brand awareness
- Increased revenue
- Increased ROI
- Increased customer retention