2000 Penn
A luxury product with a mis-aligned brand.
2000 Penn Ave (Tsionas Management) came to Ryan James Agency with a slick apartment product but a mis-aligned brand. Sales were low and brand sentiment was lower.
2000 Penn blends an upscale, neighborly environment with the dynamic energy of an urban setting. We developed the logo, tagline and brand to reflect an upscale but approachable persona, so that tenants and future tenants felt at home.
Taking a luxury product and making it accessible was no easy task. We revamped the brand into a cohesive tenant-first strategy. The tagline “Where Home Is THE Place To Be” claimed 2000 Penn’s stake as the leader in luxury living. Followed by a rebranded website, cohesive organic and paid social campaigns, programmatic digital and aggressive direct response, lease-up was a breeze and a waiting list followed.
Livable luxury
A lifestyle that needs to be lived. Boundless in strategy and fearless in execution, Ryan James Agency promised, delivered, and exceeded even the most extraordinary lease-up expectations.
Selected creative
Services
- Strategy
- Branding
- Creative and content
- Web development
- Media planning and buying
- Photography
- Videography and production
- Social media marketing
- Influencer marketing
- Search engine optimization
- Google Ads
- Email marketing
Results
- 100% lease-up in 4 months
- Current waiting list
- Increased brand awareness
- Increased leads