Palmer Square
One of the coolest downtowns in a famous small town.
Palmer Square needed to sharpen the corners of its marketing. Ryan James Agency was brought on to attract and keep loyal and casual shoppers, diners, chill-seekers and weekend getaway lovers.
Launching a multi-channel campaign across shopping, dining, events, quick eats and coffee, we brought people to every corner of Palmer Square — raising foot traffic and, in turn, revenue for all.
A multi-channel approach with vast pieces of creative, A/B tests, audience tests, and media spends matched to goals across every platform. There is no set-it-and-forget-it here: for a client like Palmer Square we set it, watch it, evaluate it and change it, to be sure we are reaching our target and, better, engaging them. Foot traffic doesn’t lie.
Modern and timeless
Palmer Square has so much to offer, and with that, so much to promote. Keeping it relevant, accessible and the-place-to-be has been a genuine pleasure — we go to the ’Square ourselves.
Selected creative
Services
- Strategy
- Audience research
- Data and metrics
- Audience targeting
- Creative
- Photography
- Paid social media marketing
- Google Ads
- Display ads
- Reporting and analytics
- Website design and development
- App design and development
- Search engine optimization
Results
- Increased in-town foot traffic
- Elevated event attendance
- Increased brand awareness
- Increased retail revenue
- Increased hotel revenue
- Proven ROI