bulldog yoga
Building a non-yogi yoga brand from the ground up.
bulldog yoga came to Ryan James Agency with a brand vision uncommon for a yoga studio. We were challenged to bring that vision — yoga with workout purpose, set to music — to life online and in traditional marketing.
We developed the brand voice through social media marketing, writing and development, and found that the more we pushed an irreverent tone, the more engagement we earned.
The unique challenge was creating a new genre of yoga. Educating the core audience became the primary marketing goal, before the studios even opened. Just what was bulldog yoga? Through consistent branding, social, content sharing and paid marketing, we established bulldog as not only the fitness-focused yoga brand, but the first.
Marketing yoga, rebooted
Fitness-fueled yoga classes with a musical heart. bulldog yoga expanded into new markets and cities, and leads the online yoga segment.
Selected creative
Services
- Strategy
- Creative
- Media planning and buying
- Photography
- Videography and production
- Social media marketing
- Influencer marketing
- Search engine optimization
- Google Ads
- Affiliate marketing
- Email design and coding
Results
- Increased brand awareness
- Increased in-store traffic
- Increased revenue
- Increased ROI
- Increased customer retention